It is for me anyway — it requires thinking!
I cannot quite imagine the work that goes into a large campaign because the one I’ve been working on is for mayor of a very small town. There are no large events to plan, not much travel (gotta get to the county seat occasionally), and only one reporter to deal with. He’s a nice guy who asks questions by mail, and so far the same ones of each candidate.
It’s all very low key although my father is one of four candidates. Yet even in a small town that one thinks they know a bit about, there’s still research and planning to be done. One of the main questions I needed answered was “Why do you want to be mayor?” After that got distilled down to one or two sentences, it was a little easier to put together some campaign rhetoric.
For a small, low-budget campaign, I don’t think we’ve done too badly. There are signs up, there are campaign cards being distributed, newspaper ads are in the works, and we’re trying this social media thing out. The campaign has a Facebook page and email! It will be very interesting to see what kind of response that gets.